“You should care”.

After a career transition from RAF fast-jet pilot to software entrepreneur who taught himself to code, Nicholas Kelly hopes to revolutionize UK care with a “Deliveroo-style” app for the industry called Pair My Care.

Nicholas was recently interviewed by Business Live for the #IAmBOB series, which celebrates black-owned businesses throughout the UK. Nicholas introduced Pair My Care to journalist  Hannah Baker, explaining that Nicholas and his mother, Jacquie, have expanded into a collection of four care firms in the last 15 years, with his company Axela Innovations, a smart platform that connects care services, as the newest strand to the business.

Users will be able to hire care-takers for one-time or recurring visits through the app, which will eventually include district nurses and physiotherapists.

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