The companies that will be a part of Cohort 4 are:

1. At Their Side 
   At Their Side, a HIPAA compliant healthcare status platform, enables healthcare providers to communicate with families easily and efficiently. At Their Side helps healthcare staff focus on patient care and provides families with secure and timely patient update information, improving communication and staff efficiency.
2. TruO Powered by IonCell 
   TruO Kind Care is a personalized health hub that provides patients with access to healthcare and social care resources, as well as their complete health history and health data collected from wearables and daily living practices. Their mission is to democratize healthcare by empowering patients with agency over their health and providing them with the necessary tools and resources to make informed decisions.
3. MyVoluntier 
   MyVoluntier, a virtual civic engagement hub designed to inspire social connection around community involvement. MyVoluntier is a centralized tool for managing community initiatives, events, resources, fundraising, and volunteers, driving big collective impact and promoting leaders in community change agency. Their value proposition is “LinkedIn for civic engagement.”
4. Nutrible
   Nutrible, a technology platform that provides medically-tailored meals, groceries, and access to government programs to vulnerable patients and communities. Their vision is that everyone has access to the food and education they need to be healthy, no matter where they live.
5. Peadbo
   Peadbo (short for Personal Advisory Board) is a cloud-based platform that allows users to build and manage teams dedicated to their personal or professional growth and create recurring newsletters for their broader network of supporters and advisors.
6. Postal Petals 
   Postal Petals®, an immersive floral and wellness startup that disrupts the floral industry by using fresh cut flowers and do-it-yourself flower arranging to promote creative expression as a form of mindfulness and self-care. They partner with domestic flower farms to ship bundles of fresh cut flowers nationwide, allowing customers to design their arrangements and participate in both virtual and in-person floral design workshops.
7. Prosperety
   Prosperety Technologies Inc., a platform that helps everyday people and small businesses achieve financial freedom by using digital advertising fees collected from B2C businesses to pay off consumer debt. Their AI-enabled customer engagement and financial improvement platform is dedicated to providing a solid financial foundation and improving their clients’ finances.
8. Subler
   Subler is a facility management platform that helps schools and organizers rent space. Subler streamlines the process of renting facilities, increases revenue, and utilization of school campuses.
9. SwayBrand
   SwayBrand, a marketplace that connects brands with creators for on-location user-generated content. They aim to be the new studio for creators and help brands reach new audiences through authentic, personalized content.
10. The Crease Beast 
    The Crease Beast, a sneaker accessory company that provides sneaker enthusiasts with an effective product for crease protection. Their ergonomic footwear accessory sleeve is lightweight, breathable, and includes a custom-shaped memory foam pad to prevent creasing caused by natural foot mechanics.
11. Upward
    Upward is a finance company that helps gig workers save money by maximizing deductions, 1099 tracking, and tax estimates. Their platform boosts savings and ensures gig workers pay less in taxes and keep more of their earnings.
12. Wingwoman
    Wingwomen is a tech-enabled reproductive health company that provides access to preconception healthcare, fertility education, and postnatal health coaching to women with preexisting conditions.

Over the next 12-weeks, Plug In South LA will work with these remarkable founders to strengthen their business models so that they can become the most competitive disruptors of services and products in their category. Cohort 4 Founders are primed to deeply stimulate opportunities in the Black, Brown & Latinx communities, and we couldn’t be prouder to introduce them to the world! 

Adonica Shaw, Founder & CEO of Wingwomen, says “Wingwomen’s inclusion in the Plug In Accelerator has supercharged our growth and plugged us into the Los Angeles startup ecosystem. We’ve received a lot of strategic guidance that has not only put us back on track to meet our Q3 goals, but also be better positioned to approach investors with a much stronger business.”

About Plug In South LA
Plug In South LA is a dynamic community and innovation hub that brings together entrepreneurs, founders, VCs, innovators, and emerging talent for engaging conversations and networking opportunities. Our mission is to cultivate the next generation of entrepreneurs and leaders by offering modern and contemporary programming focused on entrepreneurship, innovation, technology, and creativity. Our wide range of programs includes conferences, tech demos, workshops, and intimate salons that provide our members with access to valuable resources, knowledge, and expertise. 

One of our most successful programs is the Power Huddles, where under-represented founders at any stage can present their business ideas, challenges, and opportunities to a network of mentors, advisors, industry experts, investors, and other professionals. We also offer a tech accelerator program that meets regularly with a small cohort of founders to help them grow and scale their businesses. 

At Plug In South LA, we are committed to creating a community that encourages collaboration, inclusivity, and diversity. We believe that by bringing together talented individuals from diverse backgrounds, we can foster a culture of innovation and creativity that benefits everyone.

For questions and/or to engage in Plug In’s other programming, visit Plug In South LA’s website or contact Plug In’s PR team at info@pluginsouthla.com.