By David Cohen (Adweek)
The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020.
Facebook chief operating officer Sheryl Sandberg and National Urban League president Marc Morial announced at the National Urban League’s Annual Conference in Columbus, Ohio, that the two organizations are teaming up to provide digital skills training to entrepreneurs and small business owners in 13 cities across the U.S., starting next year.
The National Urban League is also joining Facebook as a national advisor.
Facebook will offer in-person training in conjunction with local Urban League chapters in those 13 cities, giving attendees the opportunity to learn Facebook tools including pages, Messenger and Instagram, as well as access to free online support.
The cities are: Atlanta; Baltimore; Chicago; Cincinnati; Cleveland; Houston; Jacksonville, Fla.; Kansas City, Mo.; Las Vegas; Los Angeles; New Orleans; Philadelphia; and Washington, D.C.
Sandberg said in a statement, “Facebook wants to help more people benefit from the opportunities being created by technology. That’s why we made a commitment to train 1 million people and small businesses across the country in digital skills by 2020. We’re honored to do this work in partnership with the National Urban League, who will help us reach the underserved communities who need it most. Together, we’re offering two trainings per year at 13 National Urban League locations in cities nationwide. They’re also joining us as an advisor to help us create more opportunities for small businesses from underserved communities. We’re grateful to partner with such an effective civil rights organization helping change lives for the better.”