Breaking into Development: LA’s Creative Economy

We’re bringing awareness to the technological revolution that is happening in Los Angeles while educating prospective candidates about the types of skills needed to be competitive in the job market so that communities are informed about the way to market themselves to prospective employers.

Brand Storytelling: 5 Essential Tips for Your Startup’s Success

There are essential questions to attribute your startup’s success. How should Founders tell their brand story? What role does product play in the brand story? What are tactical ways to drive momentum? How should Founders think about their brand message and brand promise? How did your brand story evolve in the first couple of years of building and growing your startup? Sit down with Alexandra Zatarain, Co-Founder of Eight Sleep to learn how to answer these questions.

December 2021 Pitch Practice

Join fellow founders for a collaborative session where you will practice your pitch, get feedback, network and level up.

January 2022 Office Hours

Office Hours are virtual one-on-one meetings where founders connect with industry experts. Sign up for Office Hours to build your venture, fine tune your brand, expand your professional network, and learn the ins and outs of startup funding.

Raised a Series A — Now What?

Join us for a Q&A and fireside chat style conversation with Joe Fernandez. Joe will be sharing his unique story and breaking down the key milestones in raising a Series A (or higher) and the process that follows.

Joe Fernandez is a three time founder. His past two companies (Klout and Joymode) were acquired, and he is now the CEO of a stealth startup backed by Andreessen Horowitz.

Blockchain and NFT Startup Ecosystem: Building Traction and Momentum

Join our conversation in breaking down the key business trends in Blockchain and NFTs.

Pitch Practice

Thurs, April  21, 2022
4:00 PM PST

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Finding Your Customers: Tips for Success

Join the PledgeLA, Grid110 and Plug In South LA teams to learn more about how founders can better understand their customers when it comes to markets, customer profiles, how to connect with them and more! We’re excited to invite Kendra Bracken-Ferguson, Founder of BrainTrust, who will lead a discussion on customer engagement best practices for early stage companies with limited financial resources, plus share tips on how to find, grow and retain your customers.This workshop is intended for applicants interested in applying to the 2022 PledgeLA Founders Fund program.

About Kendra Bracken-Ferguson
Kendra Bracken-Ferguson, Founder of BrainTrust, is one of fashion and beauty’s most successful digital pioneers, not only for creating the social media footprint for Ralph Lauren’s fashion empire but also as a co-founder of Digital Brand Architects, the first agency to manage “bloggers” as talent in 2009. Kendra is one of only 200 Black women ever to have received over $1M in investment for her first company. She has launched three companies herself; most recently her latest endeavor BrainTrust Founders Studio focuses on increasing inclusive economic opportunities for Black beauty and wellness founders providing mentorship, education, community and capital to help them accelerate their businesses and build sustainable growth.  She is a long-standing business partner to Halle Berry and rē
spin by Halle Berry; a co-founder of BeautyUnited, a non-profit dedicated to driving DE&I in the beauty and wellness industry; and the host of Business of the Beat Beauty and Wellness Podcast. Kendra graduated from Purdue University with a BA in Communications and then received her MBA in Business Administration from Keller Graduate School of Management of DeVry University. She has an endowment at her alma mater for a Black female freshman student in the communications school to increase the number of Black students at the University. 

Click here to sign up and learn more!


Data Visualization Strategies for Effective Storytelling for Pitch Decks and Presentation

Join us to learn about chart types and features to effectively communicate important information. We’ll discuss templates and approaches to blending narrative with data insights, and we’ll share guidance on color and shape selection with additional data visualization principles.

Juan Sebastian Vasquez is a data practitioner currently working with a digital media company focused on financial services, like refinancing and home purchasing. Juan has been working with data analysis and analytics for more than 6 years. He started in data working at the LA Mayor’s Office of Budget & Innovation and recently transitioned back to the private sector. Juan started his professional career more than 10 years ago working for small and medium sized advertising agencies and also working various roles for an LA-based technology company. Juan is a native of Colombia, and he and his wife own their home in Boyle Heights.

Let’s Talk Money: How to Level Up Your Financial Pitch

​Join the PledgeLA, Grid110 and Plug In South LA teams to learn more about what investors are looking for when it comes to early-stage business finances, and how to pitch your company when you’re pre-revenue or building traction. We’re excited to invite Kameale Terry, Founder of ChargerHelp!, who will lead a discussion on how to level up your business’ financial pitch. This workshop is intended for applicants interested in applying to the 2022 PledgeLA Founders Fund program. 

​Join us live and come with your questions! This will be a virtual group session via Zoom.

About Kameale Terry
Kameale is the Co-Founder and CEO of ChargerHelp, Inc. an app that enables on-demand repair of electric vehicle charging stations. As the former Director of Programs at EV Connect, an electric vehicle charge station network provider, Kameale structured and led teams to execute electric vehicle infrastructure projects and programs in the United States, Australia, and Canada for commercial and government entities. Her most notable projects include the Electrify America – Phase One Program, the Southern California Edison Charge Ready Pilot, and the New York Power Authority portfolio.

Prior to this role Kameale created, hired, and oversaw the Customer Experience Department at EV Connect, by partnering with the Southbay Workforce Investment Board to employ candidates from the local community. As a South Central Los Angeles native, Kameale believes that an equitable green economy can be achieved through impactful workforce development and realignment.

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