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Finding Your Customers: Tips for Success
March 22 @ 6:00 PM - 7:00 PM PDT
Join the PledgeLA, Grid110 and Plug In South LA teams to learn more about how founders can better understand their customers when it comes to markets, customer profiles, how to connect with them and more! We’re excited to invite Kendra Bracken-Ferguson, Founder of BrainTrust, who will lead a discussion on customer engagement best practices for early stage companies with limited financial resources, plus share tips on how to find, grow and retain your customers.This workshop is intended for applicants interested in applying to the 2022 PledgeLA Founders Fund program.
About Kendra Bracken-Ferguson
Kendra Bracken-Ferguson, Founder of BrainTrust, is one of fashion and beauty’s most successful digital pioneers, not only for creating the social media footprint for Ralph Lauren’s fashion empire but also as a co-founder of Digital Brand Architects, the first agency to manage “bloggers” as talent in 2009. Kendra is one of only 200 Black women ever to have received over $1M in investment for her first company. She has launched three companies herself; most recently her latest endeavor BrainTrust Founders Studio focuses on increasing inclusive economic opportunities for Black beauty and wellness founders providing mentorship, education, community and capital to help them accelerate their businesses and build sustainable growth. She is a long-standing business partner to Halle Berry and rē⋅spin by Halle Berry; a co-founder of BeautyUnited, a non-profit dedicated to driving DE&I in the beauty and wellness industry; and the host of Business of the Beat Beauty and Wellness Podcast. Kendra graduated from Purdue University with a BA in Communications and then received her MBA in Business Administration from Keller Graduate School of Management of DeVry University. She has an endowment at her alma mater for a Black female freshman student in the communications school to increase the number of Black students at the University.
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