According to Godfrey Hinds, an economics specialist, the Small Business Bureau is working hard to build a marketing plan to engage impoverished populations with not only program information, but also empowering educational opportunities.
The amount of venture capital going into Latinx-founded startups surged last year, but such companies still get a disproportionately small percentage of total venture dollars, according to a new report.
Latinx-founded companies across the US raised $6.8 billion last year, according to the report Wednesday from Crunchbase. That amount was up 143% from the $2.8 billion such companies raised in 2020.
If you’re soliciting funds for your company, having an impressive pitch deck is a must-have weapon in your fundraising arsenal. An excellent pitch deck piques the interest of potential investors in your idea and engages them in a discussion about your company, hopefully leading to an investment.
In this essay, I’ll walk you through the formula for creating your own pitch deck.
Your startup’s hidden weapon for increasing brand awareness and lead generation could be social media. What’s the best part? It is a cost-effective marketing strategy. It’s no longer a channel you SHOULD use; it’s now a channel you HAVE to utilize. It’s the most popular and successful way to reach out to your target audience and promote your company. You’ve built a fantastic product or service, but the hard part is yet to come. The difficult part is persuading people why they should care about your company and what it can achieve for them. “Generating relevant traffic and leads are the top marketing problems for a business,” according to this survey.
Serena Williams’ early-stage startup capital firm, Serena Ventures, headquartered in San Francisco, has raised an inaugural fund of $111 million, which she told the DealBook newsletter will invest in founders with diverse points of view. The tennis star’s investing firm is already an active angel investor, with 60 firms in its portfolio, including SendWave, MasterClass, and Daily Harvest.
Ms. Williams, who has been investing for nine years, said, “I’ve always been fascinated with technology, and I’ve always appreciated how it actually impacts our lives.”
Read more. ➝
Many firms are resuming operations as COVID restrictions loosen in Southern California. This includes a business called Post 21 in Downtown Disney, which has reopened following a pandemic-related closure.
Post 21 is the first African-American-owned business on a Disney resort. One of the co-founders, Blair Paysinger, claims her store sells beauty products, home goods, and children’s items, all from Black-owned businesses.
Paysinger explains, “The goal of the business was to gather them all into one area.” “Previously, if you wanted to help them, that was fine. But where do you look for them?”
“Fortune,” sat down with Melissa Bradley, managing partner of 1863 Ventures, to talk about the funding divide between black and white entrepreneurs.
The evidence isn’t encouraging. According to Crunchbase data, just approximately 1.3 percent of US venture capital money went to Black-founded startups in 2021. Despite the fact that Black entrepreneurs raised $4.2 billion in venture capital last year, a 281 percent increase over the previous year, they still receive a fraction of the money accessible to their white counterparts. They aren’t alone; there are significant disparities in Latino and women-owned firms as well, but each group has unique problems.
Owned by BLK The BYEH’s Trailblazer Program, a Bootcamp program for Black identifying Youth Entrepreneurs has been launched by HamOnt, a Black entrepreneur support network!
For entrepreneurs ages 18 to 39, BLK OWNED has designed a Bootcamp program to help Black entrepreneurs set up their businesses for success. This is an 8-week program that runs from March 5th to April 14th and covers themes like marketing, sales, and company digitization.
Shania Accius, a Black Future-Maker started the Zawadi Cultural Collective to organize cultural events in the San Fernando Valley.
Acius leads an all-Black Girl Scout troop that emphasizes character, culture, and community. When she identified the need for a resource hub, she started a Black business Facebook group, which now has 4,000 members.