Landing pages are a multi-purpose tool that every startup entrepreneur should have in their arsenal. They are excellent for effectively discussing your products, services, and general business to all potential stakeholders. This is vital for all types of businesses, but important for startups because their offerings need to be crystal clear.
Your landing page can make or break your startup as they are an excellent means of determining the viability of your service. A landing page’s objective isn’t always to incentivize a purchase, but rather to promote some form of activity to allow users to subscribe to your content, create leads, and so on.
The standard landing page structure consists of the following sections:
- Navbar: logo and links
- Hero section: This is where you need to explain as succinctly as possible what exactly you are offering. What problem you are solving and how?
- Social proof: Why should the visitor believe you? Present evidence, social evidence being the best kind.
- Call to action: Ask the users to do what you want them to do.
- Features: give more details about your offering
- Call to action: repeat the CTA
- Footer: miscellaneous links
